RSPCA Assured annual review 2017

RSPCA Assured annual review 2017

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RSPCA Assured has published its annual review for 2017.

2017 saw some major steps forward for RSPCA Assured - and most importantly - for farm animal welfare.

Support for the RSPCA Assured label has continued to grow and we’ve seen increases in both membership and the number of animals on the scheme.

M&S became the first major retailer to source its non-organic, fresh milk from RSPCA Assured dairy farms.


“This means thousands more dairy cows now have a better life, reared to RSPCA Assured welfare standards.

It’s a major step forward for dairy cow welfare and we hope other retailers will follow suit.”

RSPCA Assured chief executive Clive Brazier


Other achievements included:

  • 279,205,000 animals (including salmon and trout) were reared to RSPCA welfare standards under the RSPCA Assured scheme
  • RSPCA Assured achieved 69% of farmed salmon production, more than 90% of cage-free UK egg production and more than 27% of UK pig production
  • General prompted awareness increased from 33% in Q4 2016 to 38% in Q4 2017. Targeted prompted awareness increased from 43% to 47%.

You can read more about RSPCA Assured's achievements in 2017 in the full report.