RSPCA Assured - the RSPCA’s ethical food label - is calling for animal loving Brits to eat less low welfare meat and only choose higher welfare labels, in a new push to make the UK the ‘gold standard’ for farm animal welfare.
The announcement comes as RSPCA Assured publishes a new report on the growing trend for eating less animal products, known as reducetarianism*.
It revealed that whilst more than a third of people (38%) are reducing the amount of meat, fish, eggs and dairy they eat, the vast